The Best CRM For Telemarketing: Our Top 7 Picks For 2025 (Updated Price Comparison)

Telemarketing is marketing products and services to potential customers, usually over the telephone. This outbound marketing method can be challenging, with manual processes taking up time better spent engaging prospects. CRM for telemarketing tools can automate these processes and provide call center agents with the resources required to succeed at their jobs. 

There are various CRM telemarketing tools on the market. They all streamline telemarketing and customer relationship management responsibilities in your call center and help you move potential customers through sales and marketing funnels. Compiled here are the six best CRM for telemarketing solutions on the market for 2025 based on features, price, and free trial and demo options. Read on to discover the best telemarketing tool overall. 

Key Takeaways

1. CRMs for telemarketing automate various tasks in a call center environment. These platforms streamline telemarketing and customer relationship management responsibilities by sourcing and generating leads, moving prospects through pipelines, and providing agents with the resources required for selling more products. 
2. The best CRM for telemarketing tools include lead scoring, auto-dialing, account management, analytics, and other features. These platforms target potential customers interested in your products and services.
3. Invest in a telemarketing CRM to improve lead generation, marketing, call center productivity, and sales efficiency.
4. The seven telemarketing tools on the list below offer different features, pricing models, and free trial and product demo options. Choose a tool that suits your business budget and objectives. Best CRM for Telemarketing Compared

Compare the best CRMs for telemarketing in the table below:

Here are the seven best CRM systems for telemarketing activities in your call center based on price, features, and free trial and demo options: 

1. HubSpot CRM

HubSpot CRM lets you track customers during telemarketing campaigns and manage account information in one place. The platform offers a wealth of features for telemarketing, helping you engage with customers and move them through your sales lifecycle. For example, you can manage conversations and tickets with a customer or use email templates to engage with prospects through email. 

HubSpot CRM's Daily Dashboard generates real-time analytics about telemarketing campaigns, allowing you to get a 360-degree overview of prospects interested in your products and services. You can view analytics through reports, heatmaps, and other data visualizations and share insights with sales reps for more profitable telemarketing. 

Connecting the platform to a telephony system gets more value from HubSpot CRM. You can then automatically log calls and customer information in HubSpot and reduce manual processes. 

HubSpot CRM Key Features

• You can segment leads and assign them to qualified sales agents for better telemarketing outcomes. 
• HubSpot CRM has an easy-to-use interface with drag-and-drop functionality.
• By syncing HubSpot CRM with a telephony system, you can automate telemarketing processes and make life easier for sales reps in your call center. 
• Access various customer service options if you need help using the platform. 

HubSpot CRM Pricing

You can sign up for the free version of HubSpot CRM, but you will need to subscribe to a paid plan for full telemarketing features and telephony integration. These plans start from $45 per user per month. HubSpot CRM offers a 14-day trial, allowing you to try out the platform's features.  

Read more: 10 Best Predictive Dialer Software Tools of 2024

2. Zoho CRM

While Zoho CRM doesn't cater exclusively to call centers, this platform offers various telemarketing tools for contacting, converting, and monitoring potential customers. Like the previous two CRMs on this list, Zoho has an easy-to-use drag-and-drop interface, making it easier for agents to source leads and improve activity tracking. The platform combines telemarketing with customer relationship management, meaning reps don't have to rely on multiple systems. 

What makes Zoho a great CRM for telemarketing is its in-built telephony functionality. Agents can automate contact management and focus on telemarketing tasks that convert prospects into customers. Features like call reminders, one-click dialing, and auto-dialing reduce any wasted time between calls and result in more lucrative telemarketing opportunities for your call center. 

You can also integrate Zoho CRM with Zoho Desk and improve customer service management. Resolve more tickets and support requests when combining these tools. 

Zoho CRM Key Features

• Zoho CRM's email sidebar lets you manage leads from your email inbox. Agents can nurture leads through email before talking to them on the phone. 
• Access real-time analytics about telemarketing campaigns through dashboards, reports, heatmaps, and other data visualizations. Sharing analytical insights with team members can improve telemarketing opportunities. 
• Integrate Zoho CRM with WhatsApp, one of the world's most-used instant messaging apps, for better omnichannel marketing.
• Automate workflows by scheduling calls and setting reminders for agents to follow up with potential customers. Zoho CRM automates many tasks associated with telemarketing. 
• Customize this software based on your call center requirements and telemarketing objectives. 

Read more: 10 Advantages of Telephony Integration With CRM

3. Pipedrive

Pipedrive is a CRM for call centers that comes with various telemarketing features. You can automate workflows for agents when incorporating this system into your call center and make it easier for reps to engage with prospects during outbound campaigns. 

Pipedrive is an effective CRM for telemarketing because it automatically schedules follow-up activities based on the outcome of outbound calls. For example, the platform will remind agents to contact a potential customer for a second or third time after an introductory call. That helps reps move leads through sales funnels and improve conversion rates. You can also assign prospects to the most qualified sales agent. 

Calling features like call routing, call scripts, and call recording make Pipedrive a valuable addition to any call center specializing in telemarketing. You can also monitor calls and ensure agents stick to call scripts and convey the correct information to potential customers, improving compliance and quality assurance in your organization. 

Pipedrive Key Features

• Access the latest analytics about outbound campaigns without using additional business intelligence tools. View metrics about customers, agent performance, and day-to-day tasks in your call center. 
• Integrate Pipedrive with a telephony system and centralize your outbound calling activities. 
• Communicate with prospective customers through live chat. 
• Automatically collect customer information and add it to accounts. 
• Record customer calls for quality assurance. 
• Update lead positions in your sales funnels. 

Pipedrive Pricing

Pipedrive's cheapest plan starts from $14.90 per user per month. You might want to subscribe to a more expensive plan to access all of the platform's telemarketing solutions. You can try Pipedrive for free for 14 days. 

Read more: 10 Best Custom CRM Development Software in 2024

4. Apptivo CRM

Apptivo CRM is, perhaps, the least-known telemarketing CRM on this list. However, the platform has won numerous awards for its value-for-money and customer service. Apptivo supports telemarketing activities by automating workflow pipelines and providing agents with the resources required for outbound calling. This easy-to-use CRM has a simple interface and integrates with third-party tools like Google Maps and Microsoft Office 365.

One of the best features available on this CRM for telemarketing is embeddable website forms that capture lead information for telemarketing. You can automatically generate leads when potential customers supply information and send this data to agents. Apptivo also provides enhanced customization, allowing you to personalize the software based on your call center. For example, you can create or remove fields in accounts, making it easier for agents to find the information they need for telemarketing. 

Apptivo CRM Key Features

• Apptivo CRM offers a mobile app that lets you track telemarketing campaigns wherever you are in the world. You can view telemarketing analytics on your smartphone or tablet when away from the office. 
• View real-time analytics about telemarketing activities and generate business intelligence about customers and agent performance. 
• Convert leads to customers or contacts.
• Convert opportunities to orders, invoices, and estimates.
• Integrate Apptivo with Slack and improve internal communications with telemarketing teams. 

Apptivo CRM Pricing

Apptivo pricing for U.S. customers starts from $8 per user per month. You can request a live demo of the platform and try out its features for yourself.

5. Freshworks CRM

Freshworks CRM caters to all sales and marketing professionals and can improve telemarketing with its range of out-of-the-box tools. You get a 360-degree overview of all the customers that agents interact with during outbound campaigns and can share analytical insights with team members. 

Freshworks makes this list of the best CRM for telemarketing tools because it enables agents to run chat campaigns. Reps can use AI-powered chatbots to communicate with website prospects in real-time and convert these leads into customers. Another valuable feature is the ability to capture website visitor information through personalized forms. 

Freshworks also shortens sales cycles by enabling agents to communicate with prospects through email and SMS. Reps can personalize marketing messages based on customer behavior and generate insights at multiple touchpoints with predictive contact scoring tools. 

Freshworks CRM Key Features

• In-built email marketing templates enable agents to target leads on their contact lists. Freshworks also lets you send automated email sequences to potential customers. 
• Real-time analytics provide visibility into prospects at different stages of the sales cycle. View insights through dynamic data visualizations. 
• Communicate with leads through email ticketing and live chat.
• Integrate Freshworks with Slack for better internal communications with team members. 
• Understand website visitor intent by tracking page visits and actions.

Freshworks CRM Pricing

Freshworks' paid-for plans start from $69 per user per month. You can sign up for a free version of the software, but it comes with limited telemarketing features. Freshworks offers a 21-day free trial.  

Read more: 10 Best Marketing Automation Lead Generation Software

6. Agile CRM

Agile CRM is a CRM that automates various sales and marketing processes, including telemarketing. Its easy-to-use drag-and-drop interface makes this CRM a good choice for smaller call centers wanting to improve outbound marketing. 

Agile's single-page contact management feature lets agents view account information and insights in one place without switching screens. Reps can also schedule follow-up calls and appointments with a click of a button. 

You can integrate Agile with telephony systems and optimize call routing. That allows you to assign calls to your contact center's most qualified sales agents. You can also benefit from one-click calling and call scripts. 

Agile CRM Key Features

• Real-time analytics provide you with insights into telemarketing campaigns. 
• View metrics on dashboards, heat maps, and other data visualizations. 
• Sync Agile CRM with various third-party tools. 

Agile CRM Pricing

Agile CRM pricing for U.S. customers starts from $9.99 per user per month. There is no free trial or product demo. 

Conclusion

The CRM for telemarketing tools above support hard-working agents in your call center. These platforms make it easier to engage with prospective customers and move leads through sales and marketing funnels. Compare the products on this list on price, features, and trial options and find the right solution for your growing business.  

FAQ Section

What is the best CRM for a call center?

What tools do telemarketers use?

What is CRM in a call center?

Which software is best for a call center?

What type of systems do call centers use?